I got the surname wrong within the first fifteen seconds, which feels like a fitting start to an episode about things that don’t behave as expected.
It’s Vaux, with a hard X. Almost nobody gets it right. It rhymes with hawks. The spelling is Norman French, but Martin’s family came over with the Conquest, so he hasn’t been French since the eleventh century and has, as he put it, been in recovery ever since. The ongoing work involves resisting the urge to conquer people and make them build him elaborate cathedrals. I pointed out that Britain is hardly in a position to lecture anyone on invading places. We agreed the Normans are probably to blame for the whole spirit of the thing.
This is roughly the register the entire hour operated in, and I loved it.
My guests were Eleanor Conlon and Martin Vaux, the award-winning writers behind Three Ravens, the independent podcast dedicated to folklore, folktales and folk culture. They were here to talk about their new collection of ghost stories.
George, and the matter of false Martyns
The first thing I noticed was the skull on their shelf. His name is George, after Lord Byron, because Martin is a Byron scholar by background and Eleanor once gave him a skull to drink wine out of, Byron having famously done the same. Apparently George is very difficult to keep clean.
I showed off my own recent acquisition, a conjoined twin skull who still doesn’t have names. Eleanor and Martin were suggested, on the grounds that the pair of them are completely codependent and spend an unreasonable amount of time together. My brother is also a Martin, which helps. We’ll put the naming to the followers.
We did have to establish that it’s Martin with an I. Martin holds firm views on people who spell it with a Y, whom he calls false Martyns, and believes they should be ritually done away with in some elaborate fashion. Alternatively, name changes are easy to arrange these days.
From the circus to the bookshop
Martin came through academia. Eleanor has a master’s in Shakespeare and early modern drama and then, as she puts it, ran away to join the circus. In practice that meant theatre, performance and costume: over a decade running a touring puppet theatre company, and a good stretch as a wardrobe mistress. She trained at Shakespeare’s Globe in original practices costume and spent serious time in their archive with garments made using traditional historical methods, which sounds like the best possible way to learn.
It also means she is the person who watches historical dramas muttering about the hats. The understructure is pathetic. The underwear is all wrong. They’re not even trying.
I mentioned that my mum always worried I’d run away with the circus, and that opening a bookshop is my version of it. Martin reckons starting a bookshop is one of the more rock and roll things you can do right now, and passed on something their friend Christina Oakley Harrington of Treadwell’s in London says: that every intellectual rebellious movement comes about because there’s a bookshop at the hub of it.
So apparently I’m fostering discontent and rebellion. Then Martin produced a tagline on the spot. Where rebels come to be better read. I’m stealing it, and I’ve told them so.
Thirty-nine counties and counting
Three Ravens launched in March 2023 as an experiment: explore the history and folklore of England’s thirty-nine historic counties, not the modern ones, with a literary retelling of a local folk tale each week.
By that first Christmas it was clear the podcast needed more time than they’d imagined, and that it was starting to turn a profit. Martin went full time on production, editing and marketing, and Eleanor joined him full time about a year ago. The History Press then asked whether they could put the stories into a book, which became their first collection: thirty-nine stories, one per historic county.
Since they’d split the counties between them the first time round, they did the whole thing again, which they call their widdershins lap, this time with better microphones, better ideas, and room for things like regional food traditions. Then came bonus series on the history of magic and magical belief, monsters and cryptids, historical true crime, traditional crafts and folk music, plus interviews with experts, authors and folklorists county by county, so the whole thing isn’t just the two of them talking.
They’ve since covered the thirteen historic counties of Wales, which they described as genuinely revealing, and they’ve just launched series eight: a punt across the Atlantic to the folklore and history of the original thirteen American colonies.
Why ghost stories?
Eleanor’s answer is the clean one. We’re fascinated by death because it’s the great unknown. We can never know what happens, if anything, and so we’ll never stop asking, and we never tire of new iterations of the question.
Martin went philosophical. Our understanding has limits. We process the world through a handful of senses and can’t possibly handle all its strangeness, so we’re constantly reaching for explanations. Ghosts are one of the few remaining socially acceptable ways of saying that the world is uncanny. Five hundred years ago we might have called the same things fairies, or beings from the underworld. Which makes “ghost” an enormous umbrella term, and therefore a brilliant thing to play with, because the parameters can be whatever you want them to be.
He also made a point I keep coming back to: ghost stories are almost always genre blends. Someone is dead, so there’s usually a crime in there. There’s often history. It’s nearly always a ghost story plus. And the most effective ones tend to be the ones with no explanation at all, because that lack of catharsis echoes our own unresolved feelings about mortality. A ghost story isn’t always a horror story, and a horror story isn’t always a ghost story.
The ghost who left Lego
Then we got onto their own experiences, and this is where it got properly good.
Martin is the more sensitive of the two and describes the onset as horripulation, the hairs standing up, followed by shortness of breath and the strong sense that he’s trespassing somewhere he’s perfectly entitled to be. Eleanor is more sceptical about herself, though she grew up in a house where her dad was obsessed with ghosts and M. R. James, Sunday afternoons meant Jonathan Miller’s Whistle and I’ll Come to You, and the family cat’s ghost was simply a normal feature of the place.
In their own house, which they insist isn’t especially haunted, they spent a while smelling inexplicable cigarette smoke in one spot on the stairs. Then small toys started appearing in the same place: marbles, bits of Lego. They assumed it was debris working its way out from behind a radiator and kept throwing the things away. Eventually they tried a different approach. They put a little toy soldier on the shelf in view of that corner, spoke to the space, and said whoever was there was very welcome but please stop leaving things that needed tidying up. It stopped. Negotiated, apparently.
Martin would also like it on record that he’s never once encountered the kind of ghost that leads you to hidden treasure, and would welcome applications.
The grain store
The best story of the episode comes from a night at Chiltern Open Air Museum in Buckinghamshire, which collects reconstructed historic buildings across forty acres and let them stay the night alone after a live show.
They’d done their homework and researched which buildings had reported hauntings. They spent ages around an old furniture factory that had been flagged as a hotspot and got absolutely nothing. Then, walking back past the working farm, Martin stopped dead near a grain store and was suddenly certain they shouldn’t be there. Eleanor felt nothing at all and was having a lovely time listening to the sheep. They left anyway.
They spent the night in a reconstructed vicarage hall, in the middle of a heatwave, expecting to boil. Instead the room plunged into a cold so sharp their teeth were chattering, while outside it stayed warm. A member of staff who gave them a tour the next day wouldn’t step through the door of it.
And the spot the staff said they disliked above all others? The grain store by the farm, where a young man had hanged himself, and where staff have reported his face at the windows.
They’ve also recorded a remarkably coherent ghost box conversation in Kent, where they tried planting false answers to catch the thing out and ended up with an obscure name that took real historical digging to trace. Martin’s position is reasonable either way: believe it or don’t, but it led to two days adventuring in beautiful historic places and genuine research into lives that would otherwise have gone unremembered. Net benefit however you look at it.
Thin places and judgmental ghosts
I asked where in the world the veil is thinnest, and the answer surprised me. Not Stonehenge, because modern druids will tell you they’ve worked hard to seal and settle the energies there. The unhealthy places are the ones nobody tends: dilapidated buildings, decaying churches, abandoned towns. England doesn’t have many of those, because we patch things up, but North America has plenty, and Martin has become slightly obsessed with an abandoned place in Massachusetts called Dogtown.
They also make a strong case for hospitals, where people die constantly and nobody has time to cleanse anything, and for the London Underground, where reports from staff are plentiful if you catch them on a quiet shift. Which raises the thought that in a crowd, some of the people coming the other way might not entirely be there. Probably best not to dwell on that one.
We got into forgotten places more generally, including my own long-promised book about forgotten train stations as portals between worlds, which Eleanor and Martin were extremely firm that I must finish. They also pointed to Susan Owens, who wrote their foreword, and her idea of ghosts as markers of historical trauma: all those ruined priories haunted by monks and nuns, which is really a community remembering what was done to the people who lived there.
And then there’s the Edinburgh witch I used to know who got banned from the underground vaults for releasing too many ghosts, on the reasonable grounds that the tours rather need them.
We finished on teenage girls and poltergeists, which is a genuinely uncomfortable corner of ghost lore, and landed on the cheerier theory that a good number of hauntings are just ghosts with opinions about your outfit. Don’t wear that top with those trousers. I’ll rattle the bedstead until you reconsider.
My two spaniels made a late and vocal contribution, having decided it was dinner time roughly twenty minutes before it was. For a moment Eleanor and Martin were convinced the squeaky toy was a poltergeist. Honestly, fair.
Find Three Ravens wherever you get your podcasts, pick up their folk tales collection, and keep an eye out for the ghost stories.
And as Eleanor and Martin said on the way out: please keep fostering that rebellion. We need it now more than ever.
Rachel Harrison has become one of horror’s most distinctive voices, with books that are as funny and heartfelt as they are unsettling. I spoke to her about Kiss Slay Replay, the myth of “making it”, and which of her fellow horror writers would be hiding in the cellar.
I’ll admit it: I was fangirling. Earlier this year I read Play Nice on a girls’ trip and ignored my friends for a full 24 hours while I devoured it. When Kiss Slay Replay came out, my family got the same treatment. So sitting down with Rachel Harrison felt like a bit of a pinch-me moment.
Rachel is warm, funny and refreshingly honest about the strange business of being an author. She describes publishing a book as a surreal experience. “You’re alone so much when you write,” she says. “Then the book comes out and you’re meeting all these people, and they’re bringing up Willa, or Archimedes the cat, and part of me goes, ‘How do you know that?’”
Her schedule adds to the strangeness. She is always promoting one book while writing the next, so she’s “always ahead and behind at the same time”. When readers ask about her debut, The Return, she sometimes feels it was written by someone else entirely. Back then she was an administrative assistant at a bank, living in Brooklyn. Since then there have been moves, friends’ weddings and babies, and the leap to writing full time. “New levels, new devils,” as she puts it.
The scared kid who found horror
For someone so at home in the genre, Rachel came to horror surprisingly late. “I was a very scared kid, and I’m a very anxious person,” she says. She had planned a career in film and TV. It was a horror contest run by her college screenwriting club that drew her into dark fiction and the supernatural.
What she found there was catharsis. “Otherwise I’m just writing about my issues,” she laughs, “which is less fun than dealing with them through monsters and time loops.”
That approach sits at the heart of how her books are born. Each starts with something real she’s wrestling with, paired with a supernatural way to explore it. Her vampire novel So Thirsty began with her staring at her reflection, picking at new wrinkles. “I thought: vampires don’t age. Vampires can’t even see their reflection. What would it be like to no longer see yourself?”
Kiss Slay Replay grew out of feeling stuck. Rachel wanted to explore how you break out of a cycle of depression or anxiety, and a horror time loop gave her the means. The challenge was keeping it from feeling repetitive on the page, so each reset brings a whole new killer. Having finished the first day convinced everyone was dead and the story had nowhere left to go, I can confirm it works.
Rachel wants her books to work on more than one level. “I want them to be fun and entertaining,” she says, “but I also want there to be a bit more substance for whoever needs it.”
Why horror, and why now?
These days Rachel reads almost nothing but horror. A book outside the genre has to be “really something” to hold her attention. Films are a different matter: she still describes herself as “a bit of a weenie”, because on screen she can’t control the imagery.
She’s currently championing Gus Moreno, whose debut This Thing Between Us is one of her all-time favourites. His second novel, If You Think You’re Lonely Now, is due in February 2027. Rachel loves his particular brand of vague, surreal dread: the sense that something is there, and it’s not good.
So why is horror having such a moment? Rachel believes the genre is more welcoming than most, though there’s still a way to go. It’s open to new voices, and freer to experiment and take risks. She also sees the appeal of escapism at a time when the world feels bleak, the same pull she thinks is driving the boom in romance and romantasy. “Things could always be worse,” she says. “Horror is a good place to go, ‘Yes, things are bad, but not that bad.’”
Ghosts, energy and holy water
Rachel does believe in ghosts, and she’s sensitive to energy. Most of the presences she’s felt have been positive, but some places simply feel wrong. She’s felt it in a castle basement, and more recently in an ordinary roadside hotel. “You can walk through a cemetery and the energy is perfectly fine,” she says, “then walk into a pharmacy and feel that something bad happened there once.”
That chimed with a conversation I’d had earlier in the week with two authors of a book of ghost tales. They’d asked a local pastor why churches rarely feel haunted. His answer was that keeping a church a happy, peaceful place is part of the job. Rachel was delighted. “They’re in there with the holy water and the incense, clearing it out. They’re doing what all of us should be doing!”
Art, not content
When I ask which authors she looks up to, Rachel names Paul Tremblay. She admires his work and his generosity: he has put her name forward for opportunities when he didn’t need to. Above all, she respects his commitment to his art. “Some very successful authors have one successful book and then keep doing the same thing again and again,” she says. “The line between art and content can get blurred.” His novel The Pallbearers Club, one of her favourite books, inspired the annotations in Play Nice.
That philosophy shows in her own work. If you took her name off the covers of Play Nice and Kiss Slay Replay, you might not guess they were by the same author. That’s deliberate. “I don’t want to recreate the same thing over and over to fill a niche or meet an expectation,” she says. “That isn’t what art is. You can’t predict what will resonate. You just have to stay true to yourself.”
Her current book tackles cynicism, and the hopelessness she sees whenever she goes online. She’s exploring what makes life worth living, and how to find hope and connection when everyone feels far away. It’s heavy material, but writing it has been cathartic, “almost like therapy”. She’s already promised herself something fluffier next, perhaps a romance.
There’s no finish line
The myth Rachel would most like to bust is the idea that you eventually “make it”. She remembers thinking that everything would fall into place once she had an agent, then once she had a book deal. “There’s no point where you feel settled,” she says. “Every author I’ve met is still hustling.” Writing full time has its benefits, but it is physically, emotionally and mentally demanding, and she admits that her boss, herself, is very difficult to work for.
Horror for everyone
Rachel would happily see her books shelved as general fiction. She writes for everybody and resists being boxed in by labels. Fantasy readers might enjoy Cackle, her most whimsical book. Romance readers could try Such Sharp Teeth or So Thirsty, which both have romantic subplots. The Return is her scariest, and she loves hearing from readers who started with Cackle and got a shock.
She sees herself as a gateway for anyone wary of the genre. Her gore is never gratuitous, and she prefers not to end on a bleak note. “I’d like to be the welcome wagon into horror,” she says. “Come on in, I’ll hand you a beverage and guide you into the haunted house.”
That’s exactly why Kiss Slay Replay is one of the picks for our new book club with a local wine shop. It sits between Victorian Psycho and Don’t Fear the Reaper in a line-up aimed at thriller fans curious to try something darker.
Welcome to the haunted house
The highlight of our conversation was building a haunted house of horror writers. It’s now officially a recurring segment.
Rachel greets you at the door, of course, with black pom-poms. Nat Cassidy leaps out from behind the grandfather clock in the foyer. Down in the cellar is Eric LaRocca. “He writes very bleak, dark, messed-up stuff,” Rachel says, “but he’s the loveliest person.” CJ Leede has turned the attic, or perhaps a haunted treehouse, into a cosy den with fairy lights and snacks. Stephen Graham Jones is in the shed out back with the chainsaw. And somewhere upstairs is a single rocking chair with Stephen King in it, slowly creaking back and forth.
King prompted a final flight of fancy. I’d once heard him mention an unpublished book he never wanted to revisit, a manuscript that seemed to scare even him. Rachel suspected a bit of mischief, and immediately decided she wants one too. Look out, one day, for the cursed Rachel Harrison manuscript.
Not every monster lurks under the bed. Some arrive by private plane with a hunting licence and a camera ready for the trophy shot. That’s the kind of villain at the heart of The Angel of St Piran, the new novel from John Ironmonger. I loved talking to him about it on the latest episode of Ghost & Quill: Conversations with Authors.
I read the book in a single day while I was in Kenya, which felt fitting, as you’ll see.
A childhood in Nairobi
John was born and raised in Nairobi, and East Africa runs through everything he writes. He went on to study zoology, and as a teenager he spent a summer counting elephants in Tsavo. We spent a happy stretch of the conversation wandering through the wild places we both love. Those included the lakes of the Rift Valley, Amboseli in the shadow of Kilimanjaro, and Ol Pejeta. It’s rare to talk to an author who knows those landscapes from the inside, and it shows on the page.
What if you could climb with the chimps?
The novel follows Angel Restorick, a young gymnast from the Cornish fishing village of St Piran. She travels to a remote African island to study chimpanzee communication. She doesn’t watch from a distance. She lives with the apes in the treetops.
John told me that the spark came from a TV documentary, which left him with a simple question. What if a chimp researcher could actually climb the trees with her subjects? Real chimpanzees at Chester Zoo helped inspire the characters. Angel’s way of talking to her apes draws on genuine linguistics research into how wild chimps communicate through gesture. That includes work led by Dr Kat Hobaiter at the University of St Andrews, so there’s a Scottish connection hiding in the canopy.
Why trophy hunters make the perfect villains
This is where the book bares its teeth. When a group of wealthy trophy hunters arrives on the island, Angel must use her bond with the chimps to outwit them. We talked about why trophy hunters make such satisfying antagonists. They’re real, they’re unrepentant, and they treat living, thinking creatures as ornaments for a wall. You don’t need the supernatural to make a reader’s skin crawl.
A pandemic novel before the pandemic
Fans of John will know St Piran from The Whale at the End of the World. Written years before COVID, it imagines a small Cornish village facing a global pandemic. When 2020 arrived, the book took on a strange second life and became a phenomenon in Germany. John shared the story of how that unfolded, and it’s a fascinating lesson in how a book can find its moment long after it’s written.
“Write what you know”? Maybe not.
One of my favourite parts of the conversation was John’s take on writing advice. He thinks “write what you know” might be one of the worst things you can tell a writer. As someone currently wrestling a horror novel into shape, I found that freeing. We also traded our favourite opening lines and confessed to the classics we’ve never quite got round to reading. Mine will stay between me and the microphone.
There is a reason we usually record these over video, and that reason is that I am apparently incapable of starting a conversation in a room with another human being in it.
We’d set up at SugarBird Wines on the Terrace for our very first in-person recording, book centred nicely on the table, and I announced that I wanted to do my best Oprah. Or possibly morning telly. I sat up straight, I said “hi guys, how are you”, and then I completely lost my nerve. So Dee stepped in and did the introduction herself, which she was absolutely not supposed to be doing, and it was far better than anything I had planned.
What followed was a lot of nonsense about the Stepford Wife smile, whether Dee needed enormous Sally Jessy Raphael glasses, and whether future episodes should open with a game-show-host run-in. For the record, Dee was drinking decaf on purpose. She knew her adrenaline was going to go through the roof the second we started talking, and reckoned caffeine on top of that would have made her entirely unintelligible. Given how much we both ended up giggling, I think that was wise.
Then we got to the actual point, which is Dee’s new book on vampire folklore in Scotland.
Why monks?
My first burning question after finishing the book was simple: why are there so many monks?
Dee’s cynical answer is that nobody is ever as well behaved as they’re supposed to be, so there has to be mischief somewhere. The more interesting answer is the dichotomy. At that point in history you’re really talking about revenants rather than vampires, and you became a revenant by living a sinful life. A monk who was meant to be holy and wasn’t makes for a far more shocking story. So yes, there is a definite trend of monks coming back as troublesome revenants.
The vampire caterpillar
My favourite story in the whole book is the caterpillar, which took me completely by surprise. A giant creature coming out of a gutter in Edinburgh and attacking a horse.
We got talking about leeching, which was perfectly ordinary medical practice at the time, and the fact that a fully grown leech can reach around two and a half feet. We’re used to the little ones. Dee found a folklore creature from elsewhere in Scotland, a giant leech that attacks horses, and it fits the Edinburgh story far better than the demon caterpillar reference she’d once come across connected to Borley Rectory. She described finding it as one of those great research moments where everything suddenly clicks.
What even is a vampire?
This turned out to be the hardest part of writing the book, and Dee never quite nailed it down.
Say a vampire is an undead humanoid that drinks blood, and then try to define undead. Most are humanoid, but plenty around the world aren’t. Not all of them drink blood. Some eat seeds. Some drink goat’s milk. Some don’t want your blood at all, they want your energy. And the revenant question is worse again, because all traditional vampires are revenants but not all revenants are vampires, and the same Scottish story will call its creature one thing in one version and the other in the next.
In the end, Dee lumped them in together, and included things like the redcap simply because they’re too interesting to leave out. They kill you for your blood rather than drinking it, which technically fails the test, but the book is better for having them.
The vampire as ambush predator
This is the bit I’ve been thinking about ever since.
Dee comes from a biology background, specifically zoology, with a particular love of evolutionary biology. Looked at that way, the vampire is an ambush predator: something that lures prey to it rather than running it down the way a lion runs down a zebra.
Which raises a lovely question. What if the eternal youth, the health, the charm and the good looks aren’t a reward for being a vampire at all? What if they’re the lure? You want your prey coming to you. Older literature does it with hypnosis, modern stories do it with romance, but it’s the same mechanism. We’re planning a whole episode digging further into the vampire from a biological and behavioural angle, and I cannot wait.
We also covered the traditional vampire being a ruddy, bloated walking corpse rather than anything suave, and how literature gave it a glow-up. Dee’s favourite vampire, for the record, is Anne Rice’s Lestat, mostly because he seems to enjoy being a vampire instead of moaning about it. Her view on the brooding modern ones is that you get eternal youth, so you should probably just get over the eating people part.
The gap in Scotland’s undead history
Here’s the question the book ends on, and the one Dee can’t let go of.
The twelfth and thirteenth centuries are full of revenant activity. The Catholic Church was formalising its doctrine on the soul, including purgatory, which is a process rather than a place, and if a soul is still going through that process then it can come back. The groundwork for belief was all there. One medieval chronicler makes it sound as though Britain is practically overrun.
Then, somewhere around the fourteenth century, it all stops. Two hundred years of nothing. Eastern Europe gets its vampire hunts in the eighteenth century while Scotland gets only occasional sprinklings. Dee’s theory is that when Britain shifted from Catholicism to Protestantism, we lost the framework that made a returning soul make sense. Witches still made sense to us. Vampires didn’t.
Her favourite unresolved case is the Galloway vampire: a single eighteenth-century letter from a monk describing a suspicious figure he believed was a vampire. Not a superstitious villager, but an educated, travelled, intelligent man. One letter, and nothing else found so far. Dee is convinced there’s more out there, and if you fancy doing a PhD on it, she’d like to know what you find.
Sorry, Aberdeenshire
We had to address the local elephant in the room. Everyone here will tell you that Slains Castle inspired Dracula.
Bram Stoker had already begun writing Dracula before he came to Cruden Bay. Dee is clear that Aberdeenshire contributed rather than started it, and the octagonal room is very likely direct influence. For the full picture she recommends Mike Shepherd’s excellent When Brave Men Shudder. We also got onto Emily Gerard, the Jedburgh-born writer whose work on Transylvanian folklore was hugely influential on Dracula, and whom Stoker himself credited. Her writing is free on Project Gutenberg and well worth your time.
Add Byron, violent folkloric unicorns, Whitby’s cliffs, and Aberdeen’s genuinely alarming historical pirate problem, and you have the shape of the episode.
Huge thanks to SugarBird Wines on the Terrace for having us, and to our first ever live audience, who supplied the question we should have asked ourselves. Our book club starts there next month, the first of many.
Indie horror author Vincent Cotroneo talks Bookkeepers, haunted bookshops, found footage and the endings that hurt — full interview, video and podcast links.
The last week of August is a quiet week that isn't. Look at what actually sold and you can see the whole shape of how books reach readers in 2026.
Officially, the festive season starts on Super Thursday — traditionally the first Thursday in October, though this year publishers have jumped early and stacked it on 10th September. Unofficially, it starts now. Booksellers know the pattern: the last week of August is when the first serious Christmas contenders quietly land, usually as fiction hardbacks, and this year the chart bears it out. The Official UK Top 50 shifted 304,894 books, up 20.3% on the previous week, after several weeks of a thinning release schedule.
And then there's Freida McFadden.
The one-in-four writer
Brain Damage (Poisoned Pen Press) went straight in at number one on 35,508 copies. That is more than one in every ten books sold across the entire Top 50 — from a single title, in a week crammed with new releases.
It's McFadden's ninth number one of 2026, across five different books. She has held the top spot for roughly one week in every four this year. There is no real precedent for that kind of saturation in the modern chart era, and it's worth sitting with what it means: a substantial slice of British book-buying is now one author's readership, buying whatever she publishes, whenever she publishes it.
The interesting wrinkle is that this is actually her weakest opening of the year — 9% behind May's The Divorce and 6.4% behind January's Dear Debbie. Three releases in eight months is a demanding pace, and there may be a ceiling somewhere. But set it against last August's The Surrogate Mother and Brain Damage opened 103.1% higher. Whatever the ceiling is, she hasn't hit it.
Beneath her, Robert Harris took second overall and topped Original Fiction with Agrippa (Hutchinson Heinemann) on 23,233 copies — a comfortable, unflashy result from a writer who has been doing this for thirty years.
The strangest result on the chart
Second in Original Fiction is where it gets genuinely odd. Lindsey Olsson's debut To Drown a Witch had sold fewer than 200 copies since publishing in July. This week it leapt to runner-up.
The reason: a slot in FairyLoot's young adult subscription box — despite the book being classified as adult SFF in its own metadata.
That single fact says more about 2026 bookselling than any of the week's launch figures. A debut that the trade infrastructure had effectively passed over was resurrected by a curated box, aimed at the "wrong" age category, on the strength of taste rather than category. Discovery increasingly happens outside the machinery built to deliver it — through boxes, BookTok, and personal recommendation. Which, if you sell books to people face to face, is quietly good news.
Elsewhere: Simon Sebag Montefiore's The Cauldron (Weidenfeld & Nicolson) took hardback non-fiction on 5,961 copies, his first number one in the category, and 120.5% up on the launch of The World. Lyse Doucet's The Finest Hotel in Kabul (Cornerstone) took paperback non-fiction. And Katherine Rundell's The Neverfear (Bloomsbury Children's) — the third Impossible Creatures — managed 7,974 copies but still couldn't dislodge the Sunrise on the Reaping paperback at 8,472.
Across the whole market: 3.5 million books, worth £33.6m. Up 5.7% on the week, and up 4.6% on the same week last year.
The season hasn't started yet. That's the point.
Figures: NielsenIQ BookScan Total Consumer Market, week ending 29 August 2026, via The Bookseller.
Sources: Freida McFadden achieves ninth number one of 2026, while Jason Arday hits non-fiction chart, The Bookseller, 2 Sep 2026
Folklorist and psychotherapist Benjamin Stimpson on Of Doves and Ravens, Welsh cunning folk, fairy encounters and the fake lore spreading online. Full interview.
Something strange is happening in the horror aisle, and for once it isn't Stephen King's doing.
By the middle of August, horror and ghost stories had already taken £6.6m through NielsenIQ BookScan's Total Consumer Market — up 25.7% on the same point last year. And last year was no slouch: 2025 closed at £10.1m, the highest the category has ever recorded. If 2026 keeps its current pace, it finishes somewhere around £12.7m. That isn't beating the record. That's burying it in the cellar and bricking up the wall.
The volume figures are just as telling. 642,113 copies so far puts horror on course to pass a million units for the first time since 2007 — the year James Herbert's The Secret of Crickley Hall and two King paperbacks each shifted six figures on their own. Nothing like that is happening now. Last year's bestselling horror title managed just over 67,000 copies, and nothing else cleared 20,000. The genre is getting bigger without a single monster hit carrying it.
The King effect, inverted
For twenty-five years, the horror chart has essentially been a Stephen King chart with other people's books arranged around it. More than one in four horror titles sold since 2000 carry his name. Move one King hardback between categories and the whole genre's annual growth figure lurches.
Which makes this year genuinely odd. King is down — £1.9m so far, 23% behind where he sat last year, because Other Worlds Than These, his collaboration with the late Peter Straub, doesn't arrive until October. The paperback of Never Flinch still tops the chart at 50,573 copies, but only by a whisker over last year's hardback of the same book.
And the category is romping ahead anyway.
Look further down and you can see why. The top ten authors have earned just 2.1% more than their equivalents last year — flat, essentially. The growth is coming from the middle. There are now 111 authors earning between £10,000 and £99,999 in horror, up from 76, and between them they've brought in £2.6m against last year's £1.8m. That £800,000 difference accounts for three-fifths of the entire category's growth.
Translated out of trade-speak: readers aren't buying one horror novel a year any more. They're browsing. They finish Grady Hendrix — now the genre's second-biggest author, at £311,305, twice the take of third-placed Bram Stoker — and they go looking for the next thing rather than waiting eighteen months for another King. That's the behaviour of people who have decided horror is their genre, not a seasonal impulse buy.
The backlist proves it. Carmilla, published in 1872, has sold 11,701 copies this year. A Short Stay in Hell, a slim philosophical nightmare from a Mormon biology professor, has done 14,982. House of Leaves appears twice in the top fifty. These aren't front-of-shop stacks; they're recommendations passing between readers.
What to reach for this autumn
The obvious headline is Other Worlds Than These (Hodder, October) — the last King and Straub, and almost certainly the year's biggest horror book.
But the more interesting shelf is beside it:
Fawn by CN Vair (3AM Books) — the debut leading Transworld's new horror imprint
Milkteeth by Caitlin Starling (Michael Joseph)
Winterset Hollow by Jonathan Edward Durham (Hodder, September) — the 2021 self-published cult hit, finally getting a proper UK publication
Witchcraft for Wayward Girls by Grady Hendrix — 28,046 copies and still climbing
Spooky season hasn't properly started yet. On current form, horror is going to have its best year on record — and it's the books you haven't heard of that will get it there.
Figures: NielsenIQ BookData, weeks 1–33, 2026, via The Bookseller.
Sources: It follows: Horror's depth means 2026 is sure to hit new heights, The Bookseller, 28 Aug 2026
C.N. Vair talks Fawn — Appalachian folk horror, a witch-and-devil romance, unpalatable women and book two, The Walking Tree. Full interview, video and podcast.